Jack Mencini and Adam Sonnhalter of Maximum Value Partners host Dirty Secrets of Small Business. They talk about the dirty little secret that more customers are better than fewer customers. What is key is that “more” of the “right” customers is important for success. Too often business owners are chasing dollars and chasing revenue and are not focused on profit as the key piece to finding the right customers.
Jack Mencini and Adam Sonnhalter talk about the 80/20 analysis to determine who provides profits and who to fire if they are not customers providing profit to you. Owners will find relief and more time to concentrate on finding the RIGHT customers.