Jack Mencini and Adam Sonnhalter, small business coaches for Maximum Value Partners give insights on their radio show: Dirty Secrets of Small Business about the factors of marketing and sales for small business owners. They share that a good business has a plan for how it will do market segmentation, targeting of key clients and looking at the strategies to have marketing and sales work to build profits.
On this show of Dirty Secrets of Small Business, Jack Mencini and Adam Sonnhalter of Maximum Value Partners talk about a client who went through a very tough time. One of his valued employees was secretly planing to get as much information as he could to leave with enough critical business information to start a competitive business. When this happened, the owner was devastated on both a personal and professional level. Tune in to hear how Jack and Adam coached the owner and set the strategy to have the owner continue to have a successful small business.