Millennials are a big part of the workforce today and with that fact comes challenges of how small business owners can be more effective with them. Even big corporations are having their challenges with this generation and the generational divide.
Fast forward 50 years from now and according to Jack Mencini of Maximum Value Partners, what they are doing now with communicating will be appropriate for the future, even though it doesn’t seem like that now for everyone. For now… it is challenging and they are the majority of the workforce and control the most spending.
Adam Sonnhalter, business partner with Jack and also cohost on Dirty Secrets of Small Business, possess the question: How do they, the Millennials communicate? Answer: 3 ways: #1 Texting, #2 – email – with the subject line being very important. The subject line tell them what is being communicating and the third is social media.
From a framing standpoint, when communicating with them, the Millennials, forget the phone calls and the face-to-face meetings. The idea of sitting across the table and talking to someone; this is not what this generation is doing to communicate. The skills are diminished, but that probably is giving way to what will happen in the future for everyone!
There have to be new ways to engage and interact with the Millennials. To hear more about how to communicate effectively with Millennials, access the February 20 podcast and all the Dirty Secrets of Small Business podcasts on iTunes or here.
Do you have any How Questions of your own to email to Jack and Adam? Do it by sending your questions to firstname.lastname@example.org or submit a question on their web site by following this link.
If you have a success story or a question you would like to share, email or call (email@example.com or 877-849-0670). You can also call in during the show each week at noon (EST) – 1:00 pm on WINT 1330 AM, call 440-946-9468 to ask your question to the Maximum Value Partners’ coaches! Access all the Dirty Secrets of Small Business podcasts on iTunes or here.