Jack Mencini and Adam Sonnhalter talk about the breadth and depth of social media and how much time you as a small business owner should spend on social media within your marketing mix. As business coaches for Maximum Value Partners and hosts of the weekly show Dirty Secrets of Small Business, they recommend to take a critical look at what social media is actually doing for you and your business.
They advise that you try to understand what audience, what customers or potential customers you are trying to target and what is best for you and your company’s budget to promote your company through social media. Weigh the cost of your time and the return on your investment of time that you put into developing your messages and your brands on the social media platforms. You need to put a value on your time and the effort you expend to be involved in social media.
Social media does not give immediate results; it is a crowded sea of results out there. Analyze where you are getting your business and profile your ideal client and decide whether social media can target those audiences through the various social networks.
If you have had experience doing social media for your small business, Jack and Adam would like to hear your thoughts. Tune in to Dirty Secrets of Small Business every Monday at noon or better yet, call into the show at 440-946-9468 to talk to Jack and Adam directly. You can hear current and previous podcasts at www.DirtySecretsofSmallBusiness.com