The story behind our logo is linked to an image called a Trefoil, which is pronounced Tree Foil.
The three-pronged symbol is composed of overlapping links, the colors of which flow in and out to create a fluid whole. This suggests the organic, ever-changing process of managing and refining a small business. The leaf shape also implies that growing a business, really any size business, is an organic process, requiring flexibility, focus and an ability to nurture all aspects to create a healthy, balanced organization.
After additional due diligence, we also discovered that our Trefoil logo closely resembles the Christian Triquetra symbol, which represents the holy Trinity. (This must be our Catholic educations coming out!) It also has roots in Celtic and Nordic mythologies, as well as Wiccan and even satanic references.
Long story short, it’s a powerful logo, an intriguing concept with a rich cultural history.